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Channel: Business 2 Community » Reeyaz Hamirani
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5 Stats Every Ecommerce Business Should Know

As summer comes to an end, most retailers are gearing up for the busiest (and most lucrative) part of the year – the holidays. Earning your customers’ business means having a strong grasp on the...

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How to Increase the Value of a User Record

Over the course of time, businesses have developed several different ways to calculate the respective values of their assets. From intellectual property and inventory to real estate and liquid capital,...

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Beyond Primetime: Navigating the Modern TV Landscape

With the wide adoption of DVR, popularity of binge-watching via streaming services like HBO GO, and growing use of smart streaming devices such as Apple TV and Google Chromecast, it’s undeniable that...

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From Unstructured To Actionable: 3 Ways To Effectively Manage All Data Types

“Big Data,” a term that didn’t even exist 25 years ago, is now a phrase we have grown accustomed to hearing on a daily basis. It’s a concept that, when understood and applied appropriately, holds...

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3 Conversion Killers Stifling the Growth of Your Business

As the digital landscape continues to evolve at a rapid pace, so do the expectations of online customers. With the explosion and convenience of mobile commerce and omni-channel shopping experiences,...

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Two Major Roadblocks Inhibiting a Single Customer View

The growth of eCommerce, social networks, mobile, cloud infrastructure, and connected devices has created an avalanche of consumer identity data. With the wide variety of profiles being established...

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Without Identity, the Internet of Things is Just Noise

As the International Consumer Electronics Show (CES) wrapped up in Las Vegas earlier this month, one thing became abundantly clear: 2015 is going to be a big year for connected devices. From...

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3 Reasons Why Businesses Should Stop Using Third-Party Data

Having rich, accurate data about current and potential customers is one of the most important priorities for any business. Marin Software found that creating campaigns based on a deeper understanding...

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5 Stats That Prove Businesses Must Personalize To Win Customers

Consumers today are inundated with marketing-related stimuli. From display advertising and email newsletters to push notifications and sponsored posts on social media, the average consumer sees nearly...

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Legacy CRM Systems Are Holding Your Business Back

The dynamic and efficiency of sales teams were changed forever with the introduction of sales force automation tools nearly two decades ago. Finally, organizations could have a robust system in place...

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Big Data’s Big Organizational Problems

As consumers, our lives and identities become more and more digitized every day. The more time we spend on the Internet, the more data we produce. In 2014, Facebook users shared 2,460,000 pieces of...

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Marketers and Developers: Are You Ready for Facebook Login’s Imminent Deadline?

Since its introduction, Facebook Login has been one of the most convenient and widely used means of identity authentication across both web and mobile. A quick and simple way for users to sign up for...

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3 Examples Of The Evolution Of Identity

The concept of digital identity has evolved significantly over the last 15 years. Though traditional registration forms that require usernames, email addresses, and passwords are still mainstays across...

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The 4 Levels of Customer Understanding

As a marketer, nothing is more rewarding or lucrative than knowing exactly who your customers are, and being able to provide them with what they want, when they want it, and how they want it. Achieving...

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8 Terms Every Business Should Know When Developing a Customer Identity...

Advances in marketing technology and databases have fundamentally changed how businesses learn about consumers and maintain relationships with their customers. The more brands are able to understand...

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How Brands Are Boosting Ad Revenue With Identity Data

The process of securing ad sponsorships and converting consumers is not what it used to be. Gone are the days when brands would rely solely on publicly available demographic data like age, gender, and...

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iOS 9 Isn’t Causing the Death of the Ad-Supported Web. Irrelevant Ads Are

With the release of iOS 9, Apple has opened the floodgates for developers to create, and users to download, mobile ad blockers. This move could definitely impact the revenue models of organizations...

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